MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online content providers